WEBSITE POLICY
Privacy Policy
In this policy, BOOK LAW FIRM means The Law Office of Lorne C. Book, P.C., doing business as BOOK LAW FIRM. This policy explains what information the BOOK LAW FIRM website may collect, why it may be used, and the choices available to you. It does not limit duties that may apply to prospective clients, clients, or former clients under Texas law and professional rules.
Public forms and ordinary email are not the place for confidential or time-sensitive facts. If you are asking the firm to consider a new matter, send only the information reasonably needed for intake and a conflicts review. Existing clients should follow the communication instructions for their matter and use MyCase when the firm has directed them to do so.
Effective date: August 19, 20261. Scope
This policy applies to booklawfirm.com and pages that display or link to it. A signed engagement agreement, Lawyer for Life® agreement, professional obligation, or platform-specific notice may also apply and may control a particular relationship or service.
Once BOOK LAW FIRM accepts a legal matter, the engagement agreement, the firm's record-management practices, and the professional duties governing lawyers also apply to matter information. This website policy does not reduce those duties.
TexanWillsAndTrusts.com is a separate online platform with its own terms and privacy notices. Third-party sites and services linked from this website are governed by their own policies.
2. Information the website may collect
Information you provide
The website may collect:
- your name, email address, telephone number, and preferred contact information;
- general information submitted through an inquiry, assessment, scheduling page, event registration, download request, or email signup;
- display name, email address, access status, login activity, and support records used for the Lawyer for Life® Member Library;
- communications, preferences, and records needed to respond to a request; and
- historical account, order, billing, and download records associated with prior website transactions.
Information collected automatically
The website and its service providers may receive technical and usage information, including an IP address, device and browser type, approximate location, referring page, pages viewed, interactions, and cookie or similar identifiers.
Information you should not submit publicly
Do not send Social Security numbers, complete account numbers, passwords, detailed medical records, full legal documents, or information you expect the firm to keep confidential through a public form or ordinary email.
3. How information may be used
Information may be used to:
- respond to an inquiry, conduct an appropriate conflicts review, and route a person to the correct service or access channel;
- schedule meetings, provide requested resources, and communicate about firm services;
- administer member accounts and determine whether an account has active library access;
- deliver website email, record delivery status, prevent spam, and troubleshoot failed messages;
- support prior accounts, orders, and authorized downloads;
- operate, secure, troubleshoot, measure, and improve the website;
- understand general campaign and content performance; and
- comply with law, professional duties, contracts, and security requirements.
5. Cookies, analytics, and advertising technology
The website uses cookies or similar technology for WordPress functions, security, and member sign-in. It is also configured to support Google Tag Manager and may load analytics or advertising tags that measure page visits, referring pages, interactions, and campaign results. Those services may receive an IP address, device and browser information, a page address, an event time, and cookie or similar identifiers.
Some privacy laws may treat a transfer to an analytics or advertising provider as targeted advertising, a sale, or sharing even when no money changes hands. Where applicable law gives you a right to opt out of that processing, you may submit a request using the methods below.
Browser controls may allow you to block or remove cookies. Blocking some technology may affect website features or member access. When the site presents a consent control, use it to record or update the choices available there.
6. Connected services and data flow
Here is where website information may go:
- Website hosting and security. The website runs on WordPress and is hosted by Pressable. Hosting, caching, security, backup, and anti-spam services may process site content, account records, form data, and technical logs as needed to operate and protect the site. Copies may remain in backups until those backups are overwritten under the host's schedule.
- General inquiry form and email. The contact page uses Everest Forms. A submission is stored as a WordPress form entry, and a notification is sent through the website's configured email-delivery service to the firm's email system. The website keeps delivery and troubleshooting metadata for up to 30 days. It is configured not to retain the full message content or attachments in that email log.
- Scheduling and assessments. Calendly handles the firm's initial screening calendar. Typeform hosts the protection assessment. Information entered on either service goes directly to that provider and may also be sent to BOOK LAW FIRM when the provider delivers a response or appointment record.
- Client portal. MyCase is the separate system used for client-specific documents, secure matter messages, appointments, invoices, and Lawyer for Life® billing when the firm makes those functions available there.
- Member Library. WordPress and the site's membership and access tools store the website account and the status needed to allow or deny access. MyCase credentials do not sign a person in to the Member Library.
- Email updates. If you use an email signup made available by BOOK LAW FIRM, the email provider may receive your contact information, subscription status, and engagement information needed to send and measure those messages.
- Media, fonts, and external links. Video hosts, social networks, Google Fonts, mapping services, and other linked or embedded providers may receive technical information when their content loads or when you follow a link.
- Prior transactions. The site retains some historical ecommerce account, order, billing, and download records. Public shop, cart, and checkout pages are not current BOOK LAW FIRM intake channels. A payment provider may hold payment-card information submitted directly to it.
A link or embedded service does not mean BOOK LAW FIRM controls the provider's systems, and a provider's notice does not replace duties that apply to BOOK LAW FIRM. Review the provider's notice before submitting information.
7. Security and retention
BOOK LAW FIRM uses administrative, technical, and organizational measures intended to protect information in a way appropriate to its nature and the systems involved. No website, email, transmission, or storage method can be guaranteed completely secure.
No single retention period fits every website record. BOOK LAW FIRM applies the following standards:
- inquiry, form, scheduling, and email records may be kept while the firm responds and afterward as reasonably needed for conflicts history, professional obligations, security, and business records;
- member account and access records may be kept while the account exists and afterward as reasonably needed to document access, membership status, support, security, and applicable agreements;
- marketing contact information may be kept while you remain subscribed, and a limited suppression record may be kept after an unsubscribe so the preference can be honored;
- website email-delivery metadata is kept for up to 30 days, while other hosting, security, analytics, and form-delivery records are kept under the applicable system configuration for operations, troubleshooting, measurement, and security;
- historical account, order, billing, and download records may be kept for accounting, tax, contract, support, security, and recordkeeping purposes; and
- client matter records are governed by the engagement, the firm's record-management practices, legal requirements, and professional duties, not by the website policy alone.
Information may be retained longer when required by law, a legal hold, a contract, a professional duty, or a security need. When information is no longer reasonably needed, BOOK LAW FIRM may delete it, deidentify it, or arrange for its secure disposal.
8. Your choices
You may decline to submit a public form, use available unsubscribe controls for marketing email, and adjust browser or consent settings for some tracking technology. Existing clients should use secure matter channels for requests involving client records or communications.
Privacy requests
Depending on where you live and the law that applies, you may have a right to ask whether personal information is being processed; request access, correction, deletion, or a portable copy; or opt out of targeted advertising, a sale or sharing of personal information, or certain profiling.
To make a request, email intake@booklawfirm.com with the subject line Website Privacy Request, call 214-305-6974, or write to the address below. Identify the website account or service involved and the action requested. Do not send a Social Security number, password, account number, or copy of an identification document unless BOOK LAW FIRM asks for specific verification through an appropriate channel.
BOOK LAW FIRM may need to verify your identity, authority, or relationship to the record. A request may be limited or denied when permitted by law, including when the record is subject to professional duties, privilege, security controls, a legal hold, or another lawful retention requirement. An authorized agent may submit a request when applicable law allows it and the agent provides the required proof of authority.
Appeals
If applicable law gives you a right to appeal a decision, send an email with the subject line Website Privacy Appeal or mail a written appeal to the address below. Identify the original request and explain what you want reconsidered. BOOK LAW FIRM will respond as required by applicable law.
Children
This website is not directed to children under 13, and the firm does not knowingly invite children under 13 to submit personal information through it.
Changes to this policy
The policy may change as the website, services, or legal requirements change. The effective date identifies the current posted version.
9. Contact
Questions about this website policy may be sent to intake@booklawfirm.com, directed to 214-305-6974, or mailed to The Law Office of Lorne C. Book, P.C., doing business as BOOK LAW FIRM, 4425 Plano Parkway, Suite 404, Carrollton, Texas 75010. Do not include confidential client information in a privacy inquiry sent by ordinary email.